How Iron & Resin grew 50% while expanding margins using Beacon by Iris

The problem

Iron & Resin was growing quickly, but had high volatility in their sales and profits. They didn't quite know when or how, or if, they were making money.

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The Solution

Full Scale Beacon Implementation

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ONBOARDING

Iron & Resin onboarded onto Iris and chose the beacon tier - an offering that gave them full AI powered automation into financial reporting and forecasting. Richie handled the implementation from start to finish and the customer saw live reporting inside 7 days.

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BENCHMARKING

After the software was able to automate all the financial reporting and modeling, we dove into a benchmarking exercise to quickly identify low hanging fruit and eliminate bloated expenses.

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PLANNING

We then crafted the financial plan to right size the cost structure and pull key levers to expand margins and facilitate growth - in this case it was marketing efficiency. Iron & Resin had growth in the 30th percentile, but marketing efficiency in the 90th percentile. We found that Iron & Resin could actually afford to spend more dollars at a lower efficiency and increase the amount of contribution dollars generated, which would ensure profitability and help maintain better cash flow.

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MONITORING

Iron & Resin has Richie as a resource to do strategy calls and answer any questions. With beacon - you get enterprise level support that is 100% strategy focused, gone are the days of paying fractional CFOs to do data munging!

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